What caught my attention about Weight Watchers new Wellness Plan and rebranding as a Wellness Company
Weight Watchers has been around as long as I have, in fact, it began 55 years ago, the year I was born. Over the years it has changed a lot but never has it changed more than the most recent changes and rebranding that has been rolled out this year.
Weight Watchers no longer wants to be known as a weight loss company, it wants to be known as a wellness company. They even changed their name to WW and no longer want to be known as Weight Watchers. With this comes a whole new list of terms being used when referring to their program.
- Meetings are now called Workshops
- Leaders are now called Wellness Coaches
- The Receptionists who check you in are now called Wellness Guides
- The Plan is no longer a Weight Loss Plan it is called a Wellness Plan
WW, to follow along with their new brand name, wants to move away from making an emphasis on weight and emphasize wellness instead. They feel if you focus on wellness and incorporating daily healthy habits, the weight will take care of itself. They want to focus on overall wellness that incorporates the mind, body, and spirit. Once I heard this I knew I wanted to learn more because what I was hearing really resonated with me.
I have had good success with Weight Watchers in the past. In fact, two years after my youngest child was born, about 20 years ago, I wanted to get off all the baby weight I had gained during my childbearing years and I lost 45 pounds and earned my Lifetime Member status. I loved the program! It worked for me. I did it again before my 25-year wedding anniversary and was able to go celebrate in Bermuda, feeling really good about myself. It worked for me again.
However in recent years as I have pursued my own holistic health journey, I felt like Weight Watchers wasn’t the healthiest option for me when I was trying to drop extra weight. When I did it before I still ate a lot of processed foods because everything is free game as long as you track your points. I also got really tired of the hassle of tracking points.
I thought if I just eliminated all the unhealthy, processed foods from my diet and only ate healthy, whole foods and incorporated healthy habits into my life, I would drop the weight. Well, that hasn’t been the case. I have been surprised that all the things I have eliminated over the past 3 years and all the healthy foods and healthy habits I have been incorporating haven’t helped me lose hardly any weight at all.
I have even tried several weight loss plans using natural supplements from some big name natural health network marketing companies but still didn’t get results. I have grown frustrated with paying a lot of money to use expensive supplements to help me lose weight and to get the nutrition I need and I have become very committed to getting the things I need from a natural, whole food, and largely plant-based diet.
This is where my interest in the new WW Wellness Plan comes in.
My mom recently joined WW and she has been sharing with me details of the new plan. I became intrigued once she told me the long list of foods that are considered zero points foods. I thought to myself, hey these are all the foods I primarily eat anyway. If I do this new plan, I would only have to track things that are not on this list and that would be super easy to do.
The zero points foods list on the new wellness plan includes:
- skinless chicken breast
- skinless turkey breast
- vegetables(including corn and peas)
- nonfat plain yogurt
Since most of my daily diet consists of these things, I don’t need to worry about excessive tracking or running out of points for the day. If I run out, there are plenty of options on the zero points food list to keep me satisfied until the next day.
There is a whole new app (available on iOS or Android) with this program to keep track of your points and it includes a scanner to scan barcodes of your favorite foods to calculate the points easily. All the items you track and scan get saved for easy access the next time. You get an extra 42 flex points per week to use however you need them. These points don’t roll over until the next week though so it is “use them or lose them.” With this plan you can roll over 4 points per day (your dailies) to use for the weekend or any special plans you have that may require more points. You can do this for adding up to 24 points to your weeklies and they also don’t carry over until the next week.
Another new addition to this new wellness plan is a whole system of non-food based rewards to encourage getting away from food-based rewards. These rewards are called Wellness Wins. You get points for healthy habits like tracking your meals and activity and attending a workshop. Your app keeps track of these Wellness Wins points and you can browse through a list of non-food based rewards to cash your points in for, like gift certificates to stores that you like.
When you sign up to start this new wellness plan, you get a little journal/tracker called your Success Story. This is where you keep track of your workshop attendance and accomplishments. I love how the book starts with prompts to help you think about and write down your “why” for doing this. They don’t want you to focus on a number on the scale as much as why you are making your wellness a priority. It is important to keep this our “why” in front of us as a reminder while we are on this journey. Then they encourage you to write out your “beyond-the-scale goals.” And then weekly they encourage you to reflect and write down what you accomplished toward your wellness goals.
So as I have learned all about WW’s new branding, mission and wellness plan, I have realized this matches up with everything I have come to believe to be so important in my natural health journey and I have decided to give WW another try in helping me to reach my health and wellness goals this year. It fits perfectly with other challenges I am working on like integrating more healthy habits step by step into my life and my new Better Health By Christmas Challenge.
You can learn more about these here
- Integrating Healthy Habits Step by Step Into Your Life
- Better Health By Christmas Challenge
You might also like
- Good Habits List for a Healthier Lifestyle
- How to Start Listening to Your Body to Improve Your Health
- How to Restore Your Health with Healing Foods
I hope this information helps you to consider whether this new wellness plan resonates with you and can help you reach your health and wellness goals this year. I hope you will join me.
Wishing you Joy in your journey,
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